Retail Mobility: Consumers in Control

This paper discusses how large retailers are responding to the increasing use of mobile devices across the consumer landscape by both accelerating and continuously fine-tuning their mobile&nbsp;<span style="line-height: 1.6em;">commerce channel strategies. Retailers across categories have had varying levels of success in harnessing mobility, but the trend is clear: Successful retailers are those that are succeeding&nbsp;</span><span style="line-height: 1.6em;">with mobility.</span>
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