Effecting Blogging: Joining the conversation

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Executive summary – To some blogging is intriguing but mysterious. But with some basic tools and a few guidelines, it can be an effective business tool and even replace email as the center of work activity. The keys to successful
blogging are writing about a theme you are passionate about, being consistent and persistent, having a thick skin and recognizing, above all else, that you are not in control. In essence, blogging is interactive, which means listening and reacting is as important as having your say.

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