Turning customization into a competitive advantage

A walk through the aisles of your local super- and hypermarkets reveals an explosion in the number and variety of customized products: bundle packs, gift packs, special display presentations, shelf ready packaging (SRP) and more. The objective is to seduce the consumer directly in the store. With a widely cited statistic showing 60 to 80 percent of final buying decisions made in stores, the fight for the consumer’s eye is shifting from the TV and computer screens to the shelves. Read On »

Posted in eMarketing | No Comments » | 78 Views

Tags: mass customization, multi channel marketing

Search Engine Optimization: Being Found Depends on Dropping Hints?

Search Engine Optimization aka SEO is the buzzword that the eBusiness leader lives by. Be found on Google or perish is the new mantra. Really?

Should the focus on being found be replaced with a drive to be seen? In other words, it is true that customers use keywords to find you, but you can influence the keywords they search for? That, my dear Watson, is the elephant in the room eStrategists ignore! Read On »

Posted in Search Engine Optimization (SEO), eBusiness, eMarketing | No Comments » | 214 Views

Tags: search engine optimization, SEO

Remote Clicks That Do More Than Just Change Channels

The future of convergence is here. If it clicks, marketing will not be the same… Read On »

Posted in eBusiness, eMarketing | No Comments » | 99 Views

Tags: convergence, online advertising, online marketing

Can Social Media Advertising Work?

A new medium demands a new approach to advertising, one ad executive argues. Read On »

Posted in eBusiness, eMarketing | No Comments » | 126 Views

Tags: online advertising, online marketing, social media, social networking

New Media’s Dilemma: Behavioral Targeting vs. Consumer Privacy

What will help you win the battle between privacy rights and behavioral targeting? Dig deep, young man… Read On »

Posted in eMarketing | No Comments » | 109 Views

Tags: behavioral targeting, consumer privacy, online marketing

eStrategy: Managing Your Brand Online

You’ve spent countless hours and dollars building a brand. How safe is your investment in this brave new world of the internet? Read On »

Posted in eBusiness, eMarketing | No Comments » | 154 Views

Tags: brand management, online reputation