Tuesday, May 22, 2012

Latest e-Strategy Articles


sourabhhajela

Business Use of Professional Social Networks

On: 05/22/2012 Views: 44
This research studies professional social networks - are they used by decision makers? do they trust these networks? how do they use these networks? will these networks change the way we do business?
sourabhhajela

Developing a Mobile Strategy

On: 05/22/2012 Views: 59
This presentation makes the case for going mobile. Why? unprecedented reach!
sourabhhajela

Social Media Opportunities and Risks

On: 04/30/2012 Views: 3179
This presentation provides an overview of social media, its drivers and benefits and the risks associated with its use - especially, cyber criminals using it to attack your organization.
sourabhhajela

Social Media Policy

On: 04/24/2012 Views: 3833
This presentation discusses best practices for setting a social media policy for your organization based upon use cases - social media use by employees creates opportunities and has risks and those organizations that manage these risks reap the benefits. Good discussion.
sourabhhajela

Making the Most of the Social Media Opportunity

On: 04/24/2012 Views: 3823
This paper discusses a study into the opportunities and risks of social media and creating a sound social media policy for your organization.
sourabhhajela

SEO Best Practices

On: 04/24/2012 Views: 3926
This whitepaper discusses 30 practical tips and tricks to get search engine optimized - written in a language that senior executives can understand.
sourabhhajela

Managing Business Risks of Social Media

On: 04/24/2012 Views: 3906
This paper makes the case for senior leaders in every organization to understand the risks associates with the social media revolution and have a clear plan to monitor, manage and mitigate threats that can and will occur.
sourabhhajela

How Not to Botch Social Media

On: 04/24/2012 Views: 3974
Conversations about your business are taking place every day on blogs, forums, and social media sites. What do you do about them? This whitepaper discusses dos and don'ts of managing conversations about your brand.
sourabhhajela

Is your Website Making Sales Calls?

On: 04/24/2012 Views: 3964
This white paper discusses using your web presence to build trust and turn online relationships into sales leads - perhaps, closing sales as well?
sourabhhajela

Managing Student Activity on Social Media

On: 03/20/2012 Views: 2527
This paper discusses the legal implications of monitoring and managing student activities online - should an institution monitor student activity? how to prevent cyber-bullying? should you create a social media policy?
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