Case Study: e-Commerce Marketing Strategies
How can you effectively locate, engage, and sell to customers online? Read On!
The e-Marketing category in our CIO Reference Library offers a comprehensive collection of articles, documents, and resources curated explicitly for CIOs, IT executives, and digital marketing professionals. As the digital landscape continues evolving, businesses must stay up-to-date with the latest strategies, technologies, and best practices for effective online marketing.
This category covers a wide range of topics, including but not limited to:
The e-Marketing category is continuously updated to ensure you have access to the most relevant and timely information. By staying informed on the latest developments in the digital marketing world, CIOs and IT executives can make strategic decisions that drive business growth and enhance their organization’s competitive advantage in the digital landscape.
How can you effectively locate, engage, and sell to customers online? Read On!
This excellent presentation provides in depth guidance on the critical importance of digital and social marketing, and how to create an effective digital and social marketing strategy. An excellent resource for an C-Suite executive to understand the basics of digital marketing and implement them for competitive advantage. (150 pages)
This presentation provides an overview of e-Business marketing and customer relationship management (e-CRM) – marketing to acquire customers then retain them (52 slides)
This presentation discusses the impact of internet related technologies on an organizations marketing and customer relationship management – how to create effective e-marketing and e-CRM capabilities to leverage internet related tools and technologies? how to create an e-marketing plan? what are the differences between traditional and new media? (44 Slides)
<span style="font-size: 13px;">This white paper discusses that CSPs that want to take advantage of the paradigm shift from a <span style="font-family: Helvetica, Arial, sans-serif;">closed world of telecommunications networks to the open internet environment, need to provide a more personalized communications experience. In order to benefit from the emerging revenue streams </span><span style="font-family: Helvetica, Arial, sans-serif;">this shift creates, CSPs need to transform into customer-centric businesses the key to which is the understanding of customers’ preferences, behaviors, wishes and needs – in short their Digital Self.</span></span>
This presentation references the online political donation campaign to teach us all invaluable lessons in online marketing, especially metrics that matter.
This white paper discusses using your web presence to build trust and turn online relationships into sales leads – perhaps, closing sales as well?
Conversations about your business are taking place every day on blogs, forums, and social media sites. What do you do about them? This whitepaper discusses dos and don’ts of managing conversations about your brand.
This whitepaper discusses 30 practical tips and tricks to get search engine optimized – written in a language that senior executives can understand.
This research focuses on a simple question: why did Webvan fail and Peapod succeed? It uses four factors to compare the failure of one and the success of the other in the same market! The factors are: managerial decisions, logistical infrastructure, technological systems, and marketing strategies.
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