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This white paper discusses that CSPs that want to take advantage of the paradigm shift from a closed world of telecommunications networks to the open internet environment, need to provide a more personalized communications experience. In order to be...
What to Track?
This presentation references the online political donation campaign to teach us all invaluable lessons in online marketing, especially metrics that matter.
SEO Best Practices
This whitepaper discusses 30 practical tips and tricks to get search engine optimized - written in a language that senior executives can understand.
How Not to Botch Social Media
Conversations about your business are taking place every day on blogs, forums, and social media sites. What do you do about them? This whitepaper discusses dos and don'ts of managing conversations about your brand.
Is your Website Making Sales Calls?
This white paper discusses using your web presence to build trust and turn online relationships into sales leads - perhaps, closing sales as well?
The Success and Failure of Pure Play e-Businesses
This research focuses on a simple question: why did Webvan fail and Peapod succeed? It uses four factors to compare the failure of one and the success of the other in the same market! The factors are: managerial decisions, logistical infrastructure, ...
Marketing Capabilities for the Digital Age
BCG recently surveyed marketing executives from more than 30 companies to better understand how their organizations are dealing with the effects of digital media. This report presents an overview of the digital landscape, our survey findings, and gui...
Social Media Planning for B2B Companies
This whitepaper aims to serve as a reference and planning tool for B2B Web 2.0/ social media initiatives by answering a simple question: How to leverage Web 2.0?
Exploring the FTC Guidelines for Social Media
This whitepaper discusses FTC guidelines for "sponsored conversations" (paid endorsements from bloggers?) and proposes best practices to follow to avoid not only undue FTC scrutiny but also adverse consumer reaction to this increasingly popular but c...
Simple Social Media Strategy Template
This Simple Social Media Strategy Template can be used to create a social media strategy for your business. It uses nine reference points, which are applied to the key stages of a social media strategy - diagnostic, strategy development, implementat...
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