The Hackett Group has published research on IT metrics at “world class” companies. These metrics measure things such as IT spending, spending per staff, spending on outsourcing etc. in an effort to provide benchmarks for others to follow.
I would have preferred starting with a precise definition of a “world class” company i.e. what makes a company world class? Then made the connection between this level of IT spend and the achievement of that status. In other words, how are we to know that their marketing investments did not get them to this coveted spot? Perhaps, IT had nothing to do with it. Perhaps, the current level of IT spending had nothing to do with it.
Benchmarking and IT spending metrics are meaningless in the absence of a clear and direct connection between the metrics and shareholder value. Some people have made a connection between IT spending levels and share price increases. I commend this effort, however, in the absence of other data, for example marketing or operations spend during the same period, or news on one time events like winning a patent lawsuit or M&A activity, there is neither a clear nor direct connection between IT Spending and shareholder value.
Conversely, one can examine specific metrics/benchmarks being quoted and see that they are meaningless:
World class companies spend 10% “more” than the “typical” on IT. Does it imply that any company spending 10% “more” on IT is world class?
World class IT organizations have 28% less staff than typical companies. Does this imply that any company with 28% less staff is world class?
These are rhetorical questions. Hopefully, they help understand the complex issue of IT value metrics.
Tread these murky waters with caution!
Sourabh Hajela is a management consultant and trainer with over 20 years of experience creating shareholder value for his Fortune 50 clients. His consulting practice is focused on IT strategy, alignment and ROI. For more information, please visit www.StartSmartS.com. Or feel free to contact Sourabh at Sourabh.Hajela@StartSmartS.com
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