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Are You Prepared for the 3rd Wave of Innovation?

Monday, May 12, 2008 - Gartner

IT leaders can stimulate economic growth by changing fundamental things they do in their business and their personal lives, according to Gartner, Inc. IT leaders must turn the fear of a recession into an opportunity to leverage what they have and to innovate in order to grow their business.

During the opening keynote today at Gartner Emerging Trends Symposium/ITxpo, being held here through April 10, Gartner analysts explained that in some ways it was the drive to innovate by financial institutions that led to the current economic conditions. When more lenders and investors wanted their share of the massive housing boom, these financial firms were innovating new mortgage related products to drive revenue growth.

“The worst consequences of this recession can be reversed, and the road to business growth can be rediscovered by countering innovation with innovation,” said Ken McGee, vice president and Gartner Fellow at Gartner. “If you wait for the official declaration that this recession has ended before you plan for growth, you will have lost months or even a year of opportunity to return to business growth. While some of your staff are cutting costs, simultaneously have others on your staff start preparing for the return to business growth, and do that now.”

 

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