Primer on Web 2.0?By: Sourabh Hajela On: 02/16/2010
Source: JISC First Published: 2007 Views: 214 Comments: 0
Web 2.0 definition and in depth introduction to concepts surrounding it. Read On...
Category: Features,Downloads,e-Business,eBusiness 101,Social Networking
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What Is Web 2.0?By: Sourabh Hajela On: 02/16/2010
Source: O-Reilly First Published: 2005 Views: 105 Comments: 0
Web 2.0 definition and explanation of the term - this paper sums up the learnings of Web 2.0 conference that started it all. Read On...
Category: Features,Downloads,e-Business,eBusiness 101,Social Networking
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Online Marketing - Grown Up DigitalBy: Sourabh Hajela On: 11/19/2009
Source: Don Tapscott First Published: 2009 Views: 386 Comments: 0
An excellent presentation on marketing to the next generation. Read On...
Category: Features,Downloads,Research,e-Business,eBusiness Strategy,eMarketing
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Business Model GuideBy: Sourabh Hajela On: 11/10/2009
Source: Alex Osterwalder First Published: 2009 Views: 1032 Comments: 0
This business model guide provides a step by step introduction to business models and using them to gain competitive advantage Read On...
Category: Features,Downloads,e-Business,eBusiness Model
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Osterwalder Business Model TemplateBy: Sourabh Hajela On: 11/05/2009
Source: Alex Osterwalder First Published: 2006 Views: 1072 Comments: 0
This business model template provides a good framework to analyze business models. MUST READ! Read On...
Category: Features,Downloads,e-Business,eBusiness Model
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Internet TrendsBy: Sourabh Hajela On: 10/26/2009
Source: Morgan Stanley First Published: 2009 Views: 682 Comments: 0
An excellent report, by Mary Meeker et al. of Morgan Stanley, on the latest internet trends. Read On...
Category: Features,Downloads,Research,e-Business,e-Business Issues
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Social Marketing PlaybookBy: Sourabh Hajela On: 10/13/2009
Source: 360i First Published: 2009 Views: 616 Comments: 0
This social marketing playbook – called as such because it provides a game plan for social marketers – provides a step-by-step guide to social marketing. Read On...
Category: Features,Downloads,Research,e-Business,Search Engine Optimization (SEO)
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Research – Does Behavioral Targeting work?By: Sourabh Hajela On: 10/06/2009
Source: U Penn First Published: 2009 Views: 406 Comments: 0
Are marketers wrong when they claim that customers want advertisements tailored to their interests. Read On...
Category: Features,Downloads,Research,e-Business,e-Business Issues,Privacy,Portal Governance,eMarketing,Mass Customization
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Digital DarwinismBy: Sourabh Hajela On: 09/22/2009
Source: Booz/AAAA/ANA/IAB First Published: 2009 Views: 381 Comments: 0
This research study identifies the imperatives for players in the e-business value chain - focused on marketing-agency-media. Read On...
Category: Features,Downloads,Research,e-Business,eBusiness Strategy,eMarketing,Media Buying,Strategy+Business
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Key Internet TrendsBy: Sourabh Hajela On: 09/22/2009
Source: Morgan Stanley First Published: 2008 Views: 941 Comments: 0
This presentation provides a summary of Morgan Stanley's research into key technology and internet trends. Excellent read! Read On...
Category: Features,Research,e-Business
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