eMarketing: Ad Reaction? By: Sourabh Hajela On: 06/05/2009
Source:First Published:Views: 64 Comments: 0
A reaction can be positive or negative. Which one is your online ad getting? Read On...
Category: e-Business
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Digital DarwinismBy: Sourabh Hajela On: 09/22/2009
Source:First Published:Views: 381 Comments: 0
This research study identifies the imperatives for players in the e-business value chain - focused on marketing-agency-media. Read On...
Category: Features,Downloads,Research,e-Business,eBusiness Strategy,eMarketing,Media Buying,Strategy+Business
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Key Internet Advertising TrendsBy: Sourabh Hajela On: 09/29/2009
Source:First Published:Views: 407 Comments: 0
This, albeit dated, presentation provides excellent insight into key internet trends. Read On...
Category: Editor's Choice,Downloads,Research,e-Business,eMarketing,Social Networking,Source
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Research – Does Behavioral Targeting work?By: Sourabh Hajela On: 10/06/2009
Source:First Published:Views: 406 Comments: 0
Are marketers wrong when they claim that customers want advertisements tailored to their interests. Read On...
Category: Features,Downloads,Research,e-Business,e-Business Issues,Privacy,Portal Governance,eMarketing,Mass Customization
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Social Marketing PlaybookBy: Sourabh Hajela On: 10/13/2009
Source:First Published:Views: 616 Comments: 0
This social marketing playbook – called as such because it provides a game plan for social marketers – provides a step-by-step guide to social marketing. Read On...
Category: Features,Downloads,Research,e-Business,Search Engine Optimization (SEO)
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Social Advertising Best PracticesBy: Sourabh Hajela On: 11/05/2009
Source:First Published:Views: 259 Comments: 0
These best practices are designed to help create a social marketing program that leverages the medium effectively without creating a legal and ethical nightmare for you. Read On...
Category: Editor's Choice,Downloads,e-Business,e-Business Issues,Privacy,eMarketing,Social Networking
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