digital revenue strategies

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Digital Content Revenue Models

This paper discusses a framework to understand and implement a monetization strategy for content - why is the traditional newspaper/magazine subscription based business model under threat from digital content? How to overcome barriers created by "free" digital content? How to create a multi-channel monetization strategy for content?
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Digital Content Revenue Strategies

This paper analyzes the early efforts of magazine publishers that actively provided online content. This research specifically focused on the relationship between the pursuit of various revenue streams and the impact of these streams on firm performance.

Selling on the Web

This presentation discusses digital revenue models and building a web presence.

Is your Website Making Sales Calls?

This white paper discusses using your web presence to build trust and turn online relationships into sales leads - perhaps, closing sales as well?

Digital Self

This white paper discusses that CSPs that want to take advantage of the paradigm shift from a closed world of telecommunications networks to the open internet environment, need to provide a more personalized communications experience. In order to benefit from the emerging revenue streams this shift creates, CSPs need to transform into customer-centric businesses the key to which is the understanding of customers’ preferences, behaviors, wishes and needs – in short their Digital Self.

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