e_marketing strategy

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Step by Step Guide to Create a Social Community

This step by step guide to creating a social community teaches you how to successfully plan, build and launch an online community built for your constituents.

Enterprise Portal Strategy

Best Practices in Portal Development, Deployment and Management.

Best Practices in B2B Marketing

This excellent presentation discusses five best practices in business to business marketing including social media marketing.

5 Social Media Best Practices

This whitepaper discusses five best practices for business to business (B2B) marketing.

Developing a Social Brand

This paper discusses the concept of brand in the context of social media. It defines the concept of a social ecosystem and describes the steps to creating a social brand.

Marketing Capabilities for the Digital Age

BCG recently surveyed marketing executives from more than 30 companies to better understand how their organizations are dealing with the effects of digital media. This report presents an overview of the digital landscape, our survey findings, and guidelines for how different industries can get more from digital marketing.

The Real Story Behind the Failure of UK eUniversity

In 2000, UK eUniversity was launched to counter the perceived threat from emerging online universities such as the University of Phoenix. By 2004, the $113M venture was on its knees. What went wrong? The author contends that the many reports published in the aftermath do not get to the bottom of this story.

Is your Website Making Sales Calls?

This white paper discusses using your web presence to build trust and turn online relationships into sales leads - perhaps, closing sales as well?

Global Portal Strategy

This presentation discusses a global portal strategy in the context of localization - global company's products and services tailored for a local audience.

Digital Self

This white paper discusses that CSPs that want to take advantage of the paradigm shift from a closed world of telecommunications networks to the open internet environment, need to provide a more personalized communications experience. In order to benefit from the emerging revenue streams this shift creates, CSPs need to transform into customer-centric businesses the key to which is the understanding of customers’ preferences, behaviors, wishes and needs – in short their Digital Self.

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