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developing a social networking strategy

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Author of Social Media Marketing Best Practices

Social Media Marketing Best Practices

 This presentation describes the social media marketing best practices at an educational institution - lessons can be applied to any industry.

 
Author of Strategies for Addressing Social Media Risks

Strategies for Addressing Social Media Risks

 Abstract

Initiated as a consumer-oriented technology, social media is increasingly being leveraged as a powerful, low-cost tool for enterprises to drive business objectives such as enhanced customer interaction, greater brand recognition and more effective employee recruitment. While social media affords enterprises many potential benefits, information risk professionals are concerned about its inherent risks such as data leakage, malware propagation and privacy infringement. Enterprises seeking to integrate social media into their business strategy must adopt a cross functional, strategic approach that addresses risks, impacts and mitigation steps, along with appropriate governance and assurance measures.

 
Author of Avoiding Legal Issues with Social Networking

Avoiding Legal Issues with Social Networking

This presentation discusses the legal issues that can arise with the increasing use of social media in the workplace and how to avoid them.

 
Author of Social Media Toolkit

Social Media Toolkit

This social media toolkit provides guidelines for the use of social media in the workplace - to maximize business value and minimize risks. The toolkit discusses 1) social media policy 2) Web 2.0 legal issues and concerns, and 3) guidelines for employees

 
Author of Social Media Use in Government

Social Media Use in Government

The survey examined adoption trends, current applications and expectations of social media technologies, the extent to which implementation is governed by formal policies or individual agency initiative, and perceptions of risk associated with social media tool use.

 
Author of A Framework for Social Media Policy

A Framework for Social Media Policy

This report describes a framework based upon eight "essential" elements that governments need to consider when developing a social media policy - can be adapted for commercial/for profit enterprises as well.

 
Author of Social Business Plan Template

Social Business Plan Template

This social business plan templates can be used as a framework to think about the issues in creating your social enterprise.

 
Author of Web Site Strategy Template

Web Site Strategy Template

This Web Site Strategy Template can be used as a framework to create your web strategy.
 
Author of Creating a Social Media Strategy

Creating a Social Media Strategy

This article discusses social media and discusses the five key elements of a social media strategy.

 
Author of 10 Social Media Tips

10 Social Media Tips

Kodak's chief blogger shares their experience with social media marketing - what is social media? how can it help your business? what are social media best practices? Although directed at small businesses, this advice is applicable to the enterprise as well.
 
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