developing a social networking strategy

 This presentation describes the social media marketing best practices at an educational institution - lessons can be applied to any industry.

 Abstract

Initiated as a consumer-oriented technology, social media is increasingly being leveraged as a powerful, low-cost tool for enterprises to drive business objectives such as enhanced customer interaction, greater brand recognition and more effective employee recruitment. While social media affords enterprises many potential benefits, information risk professionals are concerned about its inherent risks such as data leakage, malware propagation and privacy infringement. Enterprises seeking to integrate social media into their business strategy must adopt a cross functional, strategic approach that addresses risks, impacts and mitigation steps, along with appropriate governance and assurance measures.

This presentation discusses the legal issues that can arise with the increasing use of social media in the workplace and how to avoid them.

This social media toolkit provides guidelines for the use of social media in the workplace - to maximize business value and minimize risks. The toolkit discusses 1) social media policy 2) Web 2.0 legal issues and concerns, and 3) guidelines for employees

The survey examined adoption trends, current applications and expectations of social media technologies, the extent to which implementation is governed by formal policies or individual agency initiative, and perceptions of risk associated with social media tool use.

This report describes a framework based upon eight "essential" elements that governments need to consider when developing a social media policy - can be adapted for commercial/for profit enterprises as well.

This social business plan templates can be used as a framework to think about the issues in creating your social enterprise.

This article discusses social media and discusses the five key elements of a social media strategy.