social networking strategy how

A one pager that describes a social media strategy framework.

This excellent presentation discusses five best practices in business to business marketing including social media marketing.

 Abstract

Initiated as a consumer-oriented technology, social media is increasingly being leveraged as a powerful, low-cost tool for enterprises to drive business objectives such as enhanced customer interaction, greater brand recognition and more effective employee recruitment. While social media affords enterprises many potential benefits, information risk professionals are concerned about its inherent risks such as data leakage, malware propagation and privacy infringement. Enterprises seeking to integrate social media into their business strategy must adopt a cross functional, strategic approach that addresses risks, impacts and mitigation steps, along with appropriate governance and assurance measures.

This social media toolkit provides guidelines for the use of social media in the workplace - to maximize business value and minimize risks. The toolkit discusses 1) social media policy 2) Web 2.0 legal issues and concerns, and 3) guidelines for employees

The survey examined adoption trends, current applications and expectations of social media technologies, the extent to which implementation is governed by formal policies or individual agency initiative, and perceptions of risk associated with social media tool use.

How do HR professionals and HR consultants use social media and Web 2.0 technologies? A survey of HR professionals found that many of them are fully aware of the potential of these technologies. However, opportunities exist to improve their knowledge and experience.

This report describes a framework based upon eight "essential" elements that governments need to consider when developing a social media policy - can be adapted for commercial/for profit enterprises as well.

This Simple Social Media Strategy Template can be used to create a social media strategy for your business. It uses nine reference points, which are applied to the key stages of a social media strategy - diagnostic, strategy development, implementation, assessment and refinement.

This article discusses social media and discusses the five key elements of a social media strategy.