social media legal risks and strategies

 This presentation discusses the key legal issues related to social media and strategies to address them.

 Abstract

Initiated as a consumer-oriented technology, social media is increasingly being leveraged as a powerful, low-cost tool for enterprises to drive business objectives such as enhanced customer interaction, greater brand recognition and more effective employee recruitment. While social media affords enterprises many potential benefits, information risk professionals are concerned about its inherent risks such as data leakage, malware propagation and privacy infringement. Enterprises seeking to integrate social media into their business strategy must adopt a cross functional, strategic approach that addresses risks, impacts and mitigation steps, along with appropriate governance and assurance measures.

This presentation discusses the legal issues that can arise with the increasing use of social media in the workplace and how to avoid them.

This social media toolkit provides guidelines for the use of social media in the workplace - to maximize business value and minimize risks. The toolkit discusses 1) social media policy 2) Web 2.0 legal issues and concerns, and 3) guidelines for employees

This article discusses the legal issues and best practices for social media use by the utilities industry. 

This Simple Social Media Strategy Template can be used to create a social media strategy for your business. It uses nine reference points, which are applied to the key stages of a social media strategy - diagnostic, strategy development, implementation, assessment and refinement.

This article discusses social media and discusses the five key elements of a social media strategy.