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social media strategy

social media strategy page on CIO Index provides important information and resources on the topic - what is social media strategy?, articles on social media strategy, experts in social media strategy etc. Members are free to download social media strategy powerpoint presentations, excel spreadsheets, adobe pdf, word documents (login required), and view the profiles of or directly contact the social media strategy experts listed using in-messaging.

Author of The CIO’s Guide To Social Computing

The CIO’s Guide To Social Computing

This is a primer on social computing for chief information officers (CIO) - the author(s) argue that social computing has the power to fundamentally transform business much like the internet did a decade ago so this places a special responsibility on the CIO to take a leadership role in it adoption at their organization.

 
Author of Marketing Capabilities for the Digital Age

Marketing Capabilities for the Digital Age

BCG recently surveyed marketing executives from more than 30 companies to better understand how their organizations are dealing with the effects of digital media. This report presents an overview of the digital landscape, our survey findings, and guidelines for how different industries can get more from digital marketing.
 
Author of Applying CyberLaw to Twitter

Applying CyberLaw to Twitter

This paper discusses the public policy, regulatory and legal issues related to social networking with an emphasis on Twitter.
 
Author of Using Wikis For Business

Using Wikis For Business

This paper defines and describes wikis - taking Wikipedia as an example - in depth and then discusses their use in the corporate context. The author argues that to understand wikis one must focus on two concepts - the simple web based multi-user document management technology and a management philosophy that encourages knowledge management rather than dictates it.
 
Author of Using Wikis for Collaboration

Using Wikis for Collaboration

This paper looks at the wiki phenomenon and how it fits into web 2.0 to enhance collaboration among geographically dispersed teams and groups. The discussion leverages extensive literature review and case studies to provide guidance on using wikis in the corporate context.
 
Author of Legal Issues with Web 2.0

Legal Issues with Web 2.0

This paper discusses tips and issues with using social networking sites - creating business pages - or social media for business. The discussion also touches upon policies and guidelines to manage members/users who want to connect with your organization or its employees/members.
 
Author of Social Media Legal Issues

Social Media Legal Issues

This paper discusses legal issues with social networking and web 2.0 that employers, employees, parents and students must consider before diving head first into the 21st century.
 
Author of Managing Student Activity on Social Media

Managing Student Activity on Social Media

This paper discusses the legal implications of monitoring and managing student activities online - should an institution monitor student activity? how to prevent cyber-bullying? should you create a social media policy?
 
Author of How Not to Botch Social Media

How Not to Botch Social Media

Conversations about your business are taking place every day on blogs, forums, and social media sites. What do you do about them? This whitepaper discusses dos and don'ts of managing conversations about your brand.
 
Author of Managing Business Risks of Social Media

Managing Business Risks of Social Media

This paper makes the case for senior leaders in every organization to understand the risks associates with the social media revolution and have a clear plan to monitor, manage and mitigate threats that can and will occur.
 
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