customer acquisition cost

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Turning shoppers into advocates: The customer focused retail enterprise

Despite good intentions, what retailers deliver is not always what shoppers want. Bringing customer insights into everyday operational decisions can help retailers close the gap.

Getting Real About Customer Lifetime Value

Managing for customer lifetime value is a wonderful ambition but remains a pipe dream for most companies.

Customer Lifetime Value Toolkit

What is the lifetime value of a "customer"? Use this simple but powerful toolkit to get an answer.

Ten Top Reasons Why an Organization Should Be Using Conferencing Services

A look at some of the often overlooked benefits of conferencing services to different levels of an organization.

Is Cloud Computing Cheaper than On Premise?

A high level overview of cloud computing, its benefits and value versus on-premise application deployment.

Total Cost of Ownership for Point of Sale Systems

This white paper uses the total cost of ownership (TCO) model to evaluate advanced store system software.

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