customer lifetime value

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Turning shoppers into advocates: The customer focused retail enterprise

Despite good intentions, what retailers deliver is not always what shoppers want. Bringing customer insights into everyday operational decisions can help retailers close the gap.

Getting Real About Customer Lifetime Value

Managing for customer lifetime value is a wonderful ambition but remains a pipe dream for most companies.

Customer Lifetime Value Toolkit

What is the lifetime value of a "customer"? Use this simple but powerful toolkit to get an answer.

Corporate Valuations and Customer Lifetime Value

What is the connection between shareholder value and customer lifetime value? Read On...

Connecting Customer Retention Efforts with Customer Lifetime Value

What is the impact of customer retention efforts on Customer lifetime value? Read On...

Ten Top Reasons Why an Organization Should Be Using Conferencing Services

A look at some of the often overlooked benefits of conferencing services to different levels of an organization.

Introduction to Earned Value Management Systems (EVMS)

This presentation introduces Earned Value Management Systems (EVMS) in simple, easy to understand terms with practical examples.

Competitive Advantage Through Value Discipline

This seminal article on value disciplines is a MUST read. It discusses the basis of competitive domination: differentiated value! Those who define it, deliver it and take it out of their competitors' reach win. Hands down.

Do Market Oriented IT Organizations Produce More Value?

This research study determined that organizations that clearly define sources of value provide superior value to customers - consequently, creating more business value. To prove its point, the researchers developed metrics to quantify value discipline choice and clarity and explored the relationship between market orientation and value discipline clarity. Can these lessons be applied to an IT Organization?

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