social networking strategy

It appeared that this industry report is the bible of social media marketing - one could not take a turn on the social media marketing highway and not run into it. Well, it did not disappoint. This is indeed a good tool for the social media marketer.

This social marketing playbook – called as such because it provides a game plan for social marketers – provides a step-by-step guide to social marketing.

These best practices are designed to help create a social marketing program that leverages the medium effectively without creating a legal and ethical nightmare for you.

This research report discusses the adoption and future trends of social media.

A one pager that describes a social media strategy framework.

 This presentation describes the social media marketing best practices at an educational institution - lessons can be applied to any industry.

This excellent presentation discusses five best practices in business to business marketing including social media marketing.

 Abstract

Initiated as a consumer-oriented technology, social media is increasingly being leveraged as a powerful, low-cost tool for enterprises to drive business objectives such as enhanced customer interaction, greater brand recognition and more effective employee recruitment. While social media affords enterprises many potential benefits, information risk professionals are concerned about its inherent risks such as data leakage, malware propagation and privacy infringement. Enterprises seeking to integrate social media into their business strategy must adopt a cross functional, strategic approach that addresses risks, impacts and mitigation steps, along with appropriate governance and assurance measures.

This research reviews the use of social media networks by people while on the job. This use is of concern to some employers. This research recommends that instead of banning the use of social media, employers are better served using it for work!

This presentation discusses the legal issues that can arise with the increasing use of social media in the workplace and how to avoid them.