e_Business role

 This research study provides insight into using online marketing, especially interactive advertising, to build brands.

This white paper discusses that CSPs that want to take advantage of the paradigm shift from a closed world of telecommunications networks to the open internet environment, need to provide a more personalized communications experience. In order to benefit from the emerging revenue streams this shift creates, CSPs need to transform into customer-centric businesses the key to which is the understanding of customers’ preferences, behaviors, wishes and needs – in short their Digital Self.