online marketing

online marketing page on CIO Index provides important information and resources on the topic - what is online marketing?, articles on online marketing, experts in online marketing etc. Members are free to download online marketing powerpoint presentations, excel spreadsheets, adobe pdf, word documents (login required), and view the profiles of or directly contact the online marketing experts listed using in-messaging.

Internet Marketing Value Creation Framework

What is your marketing ROI? This paper helps answer that question.

New Media’s Dilemma: Behavioral Targeting vs. Consumer Privacy

What will help you win the battle between privacy rights and behavioral targeting? Dig deep, young man...

Can Social Media Advertising Work?

A new medium demands a new approach to advertising, one ad executive argues.

Remote Clicks That Do More Than Just Change Channels

The future of convergence is here. If it clicks, marketing will not be the same...

Digital Darwinism

This research study identifies the imperatives for players in the e-business value chain - focused on marketing-agency-media.

Key Internet Advertising Trends

This, albeit dated, presentation provides excellent insight into key internet trends.

Social Marketing Playbook

This social marketing playbook – called as such because it provides a game plan for social marketers – provides a step-by-step guide to social marketing.

Improving Online Advertising Effectiveness

Increasingly, advertising is moving online. Do e-marketers know what their return on investment is on online advertising?

Building Brands Online

This research study provides insight into using online marketing, especially interactive advertising, to build brands.

Best Practices in B2B Marketing

This excellent presentation discusses five best practices in business to business marketing including social media marketing.

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