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online marketing page on CIO Index provides important information and resources on the topic - what is online marketing?, articles on online marketing, experts in online marketing etc. Members are free to download online marketing powerpoint presentations, excel spreadsheets, adobe pdf, word documents (login required), and view the profiles of or directly contact the online marketing experts listed using in-messaging.

Author of Internet Marketing Value Creation Framework

Internet Marketing Value Creation Framework

What is your marketing ROI? This paper helps answer that question.

 
Author of New Media’s Dilemma: Behavioral Targeting vs. Consumer Privacy

New Media’s Dilemma: Behavioral Targeting vs. Consumer Privacy

What will help you win the battle between privacy rights and behavioral targeting? Dig deep, young man...

 
Author of Can Social Media Advertising Work?

Can Social Media Advertising Work?

A new medium demands a new approach to advertising, one ad executive argues.

 
Author of Remote Clicks That Do More Than Just Change Channels

Remote Clicks That Do More Than Just Change Channels

The future of convergence is here. If it clicks, marketing will not be the same...

 
Author of Digital Darwinism

Digital Darwinism

This research study identifies the imperatives for players in the e-business value chain - focused on marketing-agency-media.

 
Author of Key Internet Advertising Trends

Key Internet Advertising Trends

 This, albeit dated, presentation provides excellent insight into key internet trends.

 
Author of Social Marketing Playbook

Social Marketing Playbook

This social marketing playbook – called as such because it provides a game plan for social marketers – provides a step-by-step guide to social marketing.

 
Author of Improving Online Advertising Effectiveness

Improving Online Advertising Effectiveness

Increasingly, advertising is moving online. Do e-marketers know what their return on investment is on online advertising?

 
Author of Building Brands Online

Building Brands Online

 This research study provides insight into using online marketing, especially interactive advertising, to build brands.

 
Author of Best Practices in B2B Marketing

Best Practices in B2B Marketing

This excellent presentation discusses five best practices in business to business marketing including social media marketing.

 
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