social media

A new medium demands a new approach to advertising, one ad executive argues.

This social marketing playbook – called as such because it provides a game plan for social marketers – provides a step-by-step guide to social marketing.

These best practices are designed to help create a social marketing program that leverages the medium effectively without creating a legal and ethical nightmare for you.

This research report discusses the adoption and future trends of social media.

  This paper presents the results of a research study conducted by McKinsey to gain insights into the business use of Web 2.0 technologies.

Web 2.0 definition and explanation of the term - this paper sums up the learnings of Web 2.0 conference that started it all.

Web 2.0 definition and in depth introduction to concepts surrounding it.

 Digital Disruptions: Technology Innovations Powering 21st Century Business identifies seven disruptions companies need to prepare for: new media, augmented reality, social power, information transparency, digital spectrum, new platforms and a smart(er) world.

 Quick overview of key social networking web sites and tools and how to use them for business.

 Case study of Flickr to understand the growth of dynamic social networks