social networking for business

 Case study of Flickr to understand the growth of dynamic social networks

 This paper presents the eight essential elements of a social media strategy and policy.

Results of a workshop to identify benefits and concerns related to social media

 This presentation provides insight into web 2.0, social networking and digital media for business value.

 This step by step guide to creating a social community teaches you how to successfully plan, build and launch an online community built for your constituents.

 A quick guide to social media strategy answers the simple question: is social media for my business?

A one pager that describes a social media strategy framework.

 This presentation describes the social media marketing best practices at an educational institution - lessons can be applied to any industry.

This excellent presentation discusses five best practices in business to business marketing including social media marketing.

 Abstract

Initiated as a consumer-oriented technology, social media is increasingly being leveraged as a powerful, low-cost tool for enterprises to drive business objectives such as enhanced customer interaction, greater brand recognition and more effective employee recruitment. While social media affords enterprises many potential benefits, information risk professionals are concerned about its inherent risks such as data leakage, malware propagation and privacy infringement. Enterprises seeking to integrate social media into their business strategy must adopt a cross functional, strategic approach that addresses risks, impacts and mitigation steps, along with appropriate governance and assurance measures.