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Author of Flickr Social Network Case Study

Flickr Social Network Case Study

 Case study of Flickr to understand the growth of dynamic social networks

 
Author of A Guide to Social Networking for Business

A Guide to Social Networking for Business

 This presentation provides insight into web 2.0, social networking and digital media for business value.

 
Author of Step by Step Guide to Create a Social Community

Step by Step Guide to Create a Social Community

 This step by step guide to creating a social community teaches you how to successfully plan, build and launch an online community built for your constituents.

 
Author of Social Networking Strategy

Social Networking Strategy

 A quick guide to social media strategy answers the simple question: is social media for my business?

 
Author of Strategies for Addressing Social Media Risks

Strategies for Addressing Social Media Risks

 Abstract

Initiated as a consumer-oriented technology, social media is increasingly being leveraged as a powerful, low-cost tool for enterprises to drive business objectives such as enhanced customer interaction, greater brand recognition and more effective employee recruitment. While social media affords enterprises many potential benefits, information risk professionals are concerned about its inherent risks such as data leakage, malware propagation and privacy infringement. Enterprises seeking to integrate social media into their business strategy must adopt a cross functional, strategic approach that addresses risks, impacts and mitigation steps, along with appropriate governance and assurance measures.

 
Author of Social Media Toolkit

Social Media Toolkit

This social media toolkit provides guidelines for the use of social media in the workplace - to maximize business value and minimize risks. The toolkit discusses 1) social media policy 2) Web 2.0 legal issues and concerns, and 3) guidelines for employees

 
Author of Creating a Social Media Strategy

Creating a Social Media Strategy

This article discusses social media and discusses the five key elements of a social media strategy.

 
Author of Marketing Capabilities for the Digital Age

Marketing Capabilities for the Digital Age

BCG recently surveyed marketing executives from more than 30 companies to better understand how their organizations are dealing with the effects of digital media. This report presents an overview of the digital landscape, our survey findings, and guidelines for how different industries can get more from digital marketing.
 
Author of Applying CyberLaw to Twitter

Applying CyberLaw to Twitter

This paper discusses the public policy, regulatory and legal issues related to social networking with an emphasis on Twitter.
 
Author of Using Wikis For Business

Using Wikis For Business

This paper defines and describes wikis - taking Wikipedia as an example - in depth and then discusses their use in the corporate context. The author argues that to understand wikis one must focus on two concepts - the simple web based multi-user document management technology and a management philosophy that encourages knowledge management rather than dictates it.
 
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