social networking for business articles

 Case study of Flickr to understand the growth of dynamic social networks

 This presentation provides insight into web 2.0, social networking and digital media for business value.

 This step by step guide to creating a social community teaches you how to successfully plan, build and launch an online community built for your constituents.

 A quick guide to social media strategy answers the simple question: is social media for my business?

 Abstract

Initiated as a consumer-oriented technology, social media is increasingly being leveraged as a powerful, low-cost tool for enterprises to drive business objectives such as enhanced customer interaction, greater brand recognition and more effective employee recruitment. While social media affords enterprises many potential benefits, information risk professionals are concerned about its inherent risks such as data leakage, malware propagation and privacy infringement. Enterprises seeking to integrate social media into their business strategy must adopt a cross functional, strategic approach that addresses risks, impacts and mitigation steps, along with appropriate governance and assurance measures.

This social media toolkit provides guidelines for the use of social media in the workplace - to maximize business value and minimize risks. The toolkit discusses 1) social media policy 2) Web 2.0 legal issues and concerns, and 3) guidelines for employees

This article discusses social media and discusses the five key elements of a social media strategy.