A Marketer's Guide to Data Analytics

This paper is designed to give managers and other marketing professionals an introduction to applying analytics to marketing so you can significantly improve outcomes. It explains not only why you need to make this shift to analytically driven marketing strategies and plans, but also how you get started and what kinds of tools you need to develop and execute plans.


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Posted on 02/04/2013 by


A Marketer's Guide to Data Analytics author sasinstitute

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