<span style="font-size: 13px;">This paper discusses that in order to compete in a globally-integrated economy, it is increasingly <span style="font-family: Helvetica, Arial, sans-serif;">clear that today’s organizations need a comprehensive understanding </span><span style="font-family: Helvetica, Arial, sans-serif;">of markets, customers, products, regulations, competitors, </span><span style="font-family: Helvetica, Arial, sans-serif;">suppliers, employees and more. It further stipulates that this understanding </span><span style="font-family: Helvetica, Arial, sans-serif;">demands the effective use of information and analytics.</span></span>
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