Retail Mobility: Consumers in Control

This paper discusses how large retailers are responding to the increasing use of mobile devices across the consumer landscape by both accelerating and continuously fine-tuning their mobile commerce channel strategies. Retailers across categories have had varying levels of success in harnessing mobility, but the trend is clear: Successful retailers are those that are succeeding with mobility.

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Posted on 03/06/2013 by

Retail Mobility: Consumers in Control author cognizant



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