Cataloging and Executing on the Mobile Productivity Opportunities

Cataloging and Executing on the Mobile Productivity Opportunities author Webmaster1 On: 03/25/2013 Views: 39



Last week I was part of a team that spent four days consolidating and analyzing more than a thousand data points from research we have been conducting regarding how iPads (and tablets in general) are being used for productivity within the enterprise. There seems to be a ton of advice and research about mobile in terms of architecture, security, application development and management for enterprises, but we found that when you have all of that in place, what does it matter unless the users can and will actually use mobile devices to get work done?

Through the project, we set out to discover how organizations are grappling with mobile productivity. A participant in our research project succinctly captured the current state of affairs in most enterprises:

“A lot of work is being done this year to catalog the mobile opportunities.”

One concept that appears to be surfacing from the research is the differentiation between mobile opportunities for content consumption and content creation. It appears that many organizations are making distinctions between those who need mobile for consumption and those who need mobile for creation. That distinction is impacting what opportunities they are pursuing in terms of devices, mobile applications, access and BYOD.

How are you cataloging your mobile opportunities?




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