Business Relationship Management
This presentation discusses the connection between IT Service Management and Business Relationship Management - What is the objective of business relationship management (BRM)? Why is BRM important? How does it fit into IT Service Management? How does BRM interact with other roles? What are practical considerations in its implementation?
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| This presentation describes the implementation and use of business relationship management at a major financial services company.
| This white paper describes the Business Relationship Management function, how it interacts with the other functions in an organization, how it can be used to embed a culture of innovation, and how to measure BRM success.
Posted on 03/25/2013 by