A Former Walmart Exec Wants to Help You Buy Less
On: 03/26/2013 Views: 103
An unlikely team comes together with a startup that aims to change retail by becoming the marketplace for the “sharing economy.”
A decade ago, Andy Ruben was in charge of global strategy at a company that environmentalists love to hate: Walmart. Adam Werbach was a firebrand activist who had served as the youngest-ever president of the venerable green group, the Sierra Club, at age 23. It’d be hard to imagine a more unlikely pair sitting together in a San Francisco office in 2013. But today Ruben and Werbach are founders of a six-person startup with a grand plan: to reduce waste and change the retail economy by getting people to stop buying $200 billion worth of stuff every year.