Big Data For Customer Relationship Management
Big data presents a challenge with rewards for most organizations so key decision makers must understand this new realm of big data if they are to leverage big data for competitive advantage.
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| This white paper discusses the use of big data to improve marketing effectiveness - better targeting and cross channel optimization. Great discussion for CIOs on how to support the marketing function with big data.
| This presentation discusses the definition, trends, impact, opportunities and best practices for Customer Relationship Management (CRM) Software as a Service (SaaS) selection and implementation.
| This paper discusses how an effective customer analytics strategy can help drive top-line growth, avoid unnecessary costs and increase customer satisfaction. It does so by identifing four stages of organizational capabilities and associated cu...
| This paper discusses that in order to compete in a globally-integrated economy, it is increasingly clear that today’s organizations need a comprehensive understanding of markets, customers, products, regulations, competitors, suppliers, employ...
| This presentation introduces Big Data, discusses its value, and applicability, and discusses implementation considerations such as technologies involved.
| This paper discusses the many ways to integrate new technologies and systems into data capture and processing to unlock the value of the businesses' customer data.
Posted on 04/16/2013 by