Culture Change: Calling on Philosophers and Engineers

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"Even companies with great strategies fail.  When this happens, executives often look for explanations in the organizational culture.  Changing a company's fundamental "DNA" is a difficult task and requires more than just a vision.  In order to work, culture change needs to be rigorously implemented--and it needs to be inspiring.  By blending the poetic with the quotidian, organizational strategies and cultures can find common ground."