Aligning IT Strategy with Business Strategy Using the Balanced Scorecard
This case study discusses aligning information technology (IT/ICT) strategy with business strategy using the Balanced Scorecard, at a multinational pharmaceutical company.
"In this article, we look at the use of the Balanced Scorecard and how it can be used to align business and IT strategies. In particular, we have made a study of how the pharmaceutical company AstraZeneca (AZ) uses their method called the Business Performance Management (BPeM). We have related this to the Balanced Scorecard and compared how they have broken down strategies, objectives, targets and measurements on both the business and IT sides of the company to see if they have alignment between business and IT. We have analysed the results of the case study in two parts firstly, a review against Henderson’s and Venkatraman’s Strategic Alignment Mode 16l and secondly, against a Balanced Scorecard as defined by Kaplan and Norton . From these results, we appraise the level of alignment between business and IT by implementing a simple comparison process."
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Follow these 10 steps to align business and IT. No business will ever reach the goal of “business and IT alignment”. Should this discourage you from pursuing business and IT alignment? NO! It is a worthy goal to pursue. Indeed, it is a critical one to pursue. You might never reach alignment but y... This presentation deals with business IT alignment from a capabilities perspective - actually actively promotes the use of capabilities based model and iterative development and implementation.
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Posted on 07/06/2010 by