Losing Their Cool: The Downside of Expanding Hot Social Networking Sites

Facebook is opening its doors in an effort to grow beyond its current nine million registered users. Could this move blurr its focus and dilute its brand? Are there better ways to expand?

http://knowledge.wharton.upenn.edu/article.cfm?articleid=1555


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Posted on 06/04/2009 by


Losing Their Cool: The Downside of Expanding Hot Social Networking Sites author sourabhhajela

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