Who’s in charge here?


For decades, the consumer has been the beneficiary of many technologies originally vetted in the enterprise marketplace. But the tide has turned. In to-day's emerging world of digital convergence, the consumer marketplace often serves as the proving ground for innovations that eventually end up in the workplace. We believe that it is now individuals - not businesses - that ulti-mately determine which innovations succeed.

Since the advent of information technology, the typical flow of innovation has been from the enterprise to the consumer. Corporate mainframes, databases and word processing applications paved the way for PCs and personal productivity software. Routers and hubs that were used to connect office workers eventually emerged in home networks, providing wireless connectivity throughout the house and down the street. Computer security and backup solutions pioneered in business settings are now available to consumers as well.

But as digital content and Internet protocol (IP) networks have become more accessible and affordable to the public, technology-inspired innovation has now started flowing in the opposite direction, proving its worth with consumers first (see Figure 1). Enthusiasm in the consumer space regularly carries over into enterprise buying decisions.

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Posted on 06/04/2009 by

Who’s in charge here? author sourabhhajela



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