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Traditional media companies are having a tough time adapting to the new world well, if one insists on calling the internet enabled ecosystem as new. But one could not imagine the new world companies struggling with their forays into traditional spaces! The reason for these apparent troubles does not lie in the new or old worlds or their flawed definitions. The reason lies in the persistence of value chains and business models. They can help or hinder ones progress. Inertia is a fact of business life whether it pertains to organizational culture or its business model. It is that single most powerful thing that can derail the most promising idea. Wall Street Journal, CBS and NBC et. al. have struggled now for over a decade getting over the inertia in their business models. Well, Its Googles turn now! Read the article>>