‘Mobile Is Going to Be a Larger Market Than Internet Advertising’

Omar Hamoui could be called a "serial entrepreneur." Immediately out of college, he started his first business, a consulting company that grew to between 20 and 25 people. Then came what he characterizes as the one job he has ever had: a two-year stint working at Sony. After that, Hamoui created a series of startups built around the expanding ecosystem of mobile devices. While he was a first-year MBA student at Wharton in 2006, he came up with the idea for AdMob, a company that sells advertising for phones' mobile browsers. In the space of a year, AdMob claims to have become the "world's largest mobile advertising marketplace."Knowledge@Wharton spoke to Hamoui about the evolution of mobile advertising.

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