Business Model Innovation: The End of Advertising As We Know It

Traditional advertising players - broadcasters, distributors and advertising agencies – will need innovative new approaches to respond to major industry shifts underway.

A combination of forces is changing industries around us. In my opinion, no industry is exempt; it is only a matter of time. The biggest changes are being forced by the internet. It has changed customer psychographics. The attached abstract is a good reminder to all of us - our business needs to respond!