Business Model Innovation: The End of Advertising As We Know It

Traditional advertising players - broadcasters, distributors and advertising agencies – will need innovative new approaches to respond to major industry shifts underway.


A combination of forces is changing industries around us. In my opinion, no industry is exempt; it is only a matter of time. The biggest changes are being forced by the internet. It has changed customer psychographics. The attached abstract is a good reminder to all of us - our business needs to respond!

Download (please login and scroll down)

Download Document: Documents are in common file formats such as Microsoft Word (doc), Powerpoint (ppt), Excel (xls,csv,xlsx), and Adobe pdf.
Download


Related Categories




Related Topics




Related Articles


A Business Model Reference Model

 This paper presents a business model reference model aka business model ontology

A Business Network Based Framework for e-Business Models

This paper presents a framework to analyze e-business models in a "networked" world i.e. creating a business model that produces value factoring in a business' relationships with others in its value chain.

A Framework for B2C Mobile Business Models

 This paper uses the Osterwalder business model framework as a basis to analyze Business-to-Consumer (B2C) mobile business models

A Quick Primer on Business Models

This presentation provides a quick overview of business models based on the Osterwalder framework.

Analyzing Disruptive Business Models

A short presentation on a framework to analyze disruptive business model innovation.

Business Model Analysis

 This presentation provides a quick primer on business model analysis.

Business Model and IT Alignment

 This excellent presentation provides a design approach for business model innovation and information technology alignment

Business Model Framework For Emerging Venture

 This paper describes a business model framework for the emerging firm.

Business Model Guide

This business model guide provides a step by step introduction to business models and using them to gain competitive advantage

Business Model Tools and Definition

An excellent discussion on business models - what is a business model? what are some tools and frameworks available to analyze business models? And much more!

Business Use of Web 2.0

 The paper examines the business use of web 2.0 – what is web 2.0 and what makes it different from both business and technological perspectives? What is the value proposition of web 2.0 and how businesses can best leverage it?

Connecting Business Strategy and Business Models

 This presentation makes the connection between business strategy and business models with examples.

Developing Business Models for e_Business

business model, e-business model, system theory, system dynamics, action research, What is a Business model?

e_Business Management Models

This paper discusses e_Business models - identify key e-commerce business drivers and document e_business management models utilized in industry.

eBusiness Models: Learning From Real World Experience

 This paper introduces the concept of "e-Business components" or "building blocks."

e-Business or e-Technology?

 What is an e_business model? This paper defines and discusses different e_business models and provides a context for their use.

Internet Business Models

 This presentation provides an overview of internet business models, their connection with e-commerce, business models and strategies

Introduction to e_Business Models

This in-depth presentation provides an introduction to e_business models.

Osterwalder Business Model Template

This business model template provides a good framework to analyze business models. MUST READ!

Selling on the Web

This presentation discusses digital revenue models and building a web presence.

Understanding The Three Models of a Business

This paper proposes a framework to connect three key models of a business – goal model, business model and process model.




Posted on 06/04/2009 by


Business Model Innovation: The End of Advertising As We Know It author sourabhhajela

sourabhhajela




Signup For ThoughtLeader









Subscribe


CIO Index

Our Focus is On Your Agenda

CIO Index is the world's largest professional network for CIOs - of the CIO, for the CIO, by the CIO. 

Over 70,000 CIOs and other IT Executives use CIO Index to Learn, Network and Share.

 

Cioindex, Inc.

  • (+1) 800-309-3550
  • Mon - Fri 9:00am - 5:00 pm
  • 115 Franklin Tpke, Mahwah, NJ 07430