"Rock Band," "Guitar Hero" drive digital song sales
When there is eBusiness, there is a way!
In the two months since MTV Networks and Harmonix released the music-based videogame "Rock Band," players have purchased and downloaded more than 2.5 million additional songs made available after the game's initial distribution. How does that compare to iTune downloads? How does that compare to Sprint/Verizon et al. music stores?
Shall we say, Huston, we have found a way to profitably sell online music. This experiment has proved that 99c songs are tougher to sell than $50 games! Then the players want "paraphernalia" to go with those expensive games. Enter down loadable music. The songs started to fly off the shelves.
How did Web 2.0 play a part? It is the community, stupid!
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Posted on 06/05/2009 by