What is eBusiness?
A very good introduction to the key concepts in eBusiness. Good read!
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| This research study provides insight into using online marketing, especially interactive advertising, to build brands.
| The paper examines the business use of web 2.0 – what is web 2.0 and what makes it different from both business and technological perspectives? What is the value proposition of web 2.0 and how businesses can best leverage it?
| This whitepaper discusses e-business marketing planning and e-business metrics to measure the success of the e-marketing plan.
| A Framework for e-Business metrics using "functionality interaction"
Posted on 06/05/2009 by