How Levi Strauss & Co. Puts an Original Spin on Mass Customization


Besides being known for its ubiquitous jeans, Levi Strauss & Co. has made a name for itself in technology circles for its pioneering work in mass customization. For several years, the clothing manufacturer has offered a process called Original Spin at its retail locations, using digital technology to create a pair of jeans customized to fit an individual's proportions. Now, at its 15th store, which opened in August in the heart of downtown San Francisco, Levi's is taking Original Spin to the next level...

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Posted on 06/05/2009 by


How Levi Strauss & Co. Puts an Original Spin on Mass Customization author sourabhhajela

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