This paper presents a very good discussion on privacy - the nature of privacy and right to privacy both in law and moral philosophy.
What makes the internet so powerful for marketers is, perhaps, also its weakest link. Privacy is a moral dilemma. Privacy is also a legal dilemma for marketers. So how do you deal with privacy? Get to know the issues first!
This paper presents a very good discussion on privacy - the nature of privacy and right to privacy both in law and moral philosophy.