Research – Does Behavioral Targeting work?
Are marketers wrong when they claim that customers want advertisements tailored to their interests.
Things that make you go hmm…
“Contrary to what many marketers claim, most adult Americans (66%) do not want marketers to tailor advertisements to their interests. Moreover, when Americans are informed of three common ways that marketers gather data about people in order to tailor ads, even higher percentages— between 73% and 86%--say they would not want such advertising.”
Before you use any form of behavioral targeting read this research report.Read On>>
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| This excellent presentation discusses five best practices in business to business marketing including social media marketing.
Posted on 10/06/2009 by