Research – Does Behavioral Targeting work?


Are marketers wrong when they claim that customers want advertisements tailored to their interests.

Things that make you go hmm…

“Contrary to what many marketers claim, most adult Americans (66%) do not want marketers to tailor advertisements to their interests. Moreover, when Americans are informed of three common ways that marketers gather data about people in order to tailor ads, even higher percentages— between 73% and 86%--say they would not want such advertising.”

Before you use any form of behavioral targeting read this research report.Read On>>

Download Document: Documents are in common file formats such as Microsoft Word (doc), Powerpoint (ppt), Excel (xls,csv,xlsx), and Adobe pdf.
Download


Related Categories




Related Topics



Related Articles


Best Practices in B2B Marketing

This excellent presentation discusses five best practices in business to business marketing including social media marketing.


Posted on 10/06/2009 by


Research – Does Behavioral Targeting work? author sourabhhajela

sourabhhajela

Signup For ThoughtLeader









Subscribe


CIO Index

Our Focus is On Your Agenda

CIO Index is the world's largest professional network for CIOs - of the CIO, for the CIO, by the CIO. 

Over 70,000 CIOs and other IT Executives use CIO Index to Learn, Network and Share.

 

Cioindex, Inc.

  • (+1) 800-309-3550
  • Mon - Fri 9:00am - 5:00 pm
  • 115 Franklin Tpke, Mahwah, NJ 07430