How Nordstrom Evolved from Brick to Clicks
Nordstrom, for one, is meeting the bricks and clicks challenge head on. The chain’s online shoppers might not hear that live piano player in the background as they point and click or be able to grab a bite at the café after making a purchase, but there’s little else about Nordstrom’s traditional brand that is absent from its digital presence.
| This document provides guidance to the CxO to transform their business for the digital age. This guide to digital transformation defines and describes digital business, lays out the imperative for the CEO to transform their business to the digital a...
Posted on 02/16/2015 by