Social Marketing Playbook


This social marketing playbook – called as such because it provides a game plan for social marketers – provides a step-by-step guide to social marketing.

The social marketing playbook provides insights to market to your audience in this social marketing age. The goal is to help marketers:

  • Social Marketing Framework: Set a clear objective for your social marketing activities
  • A mechanism to evaluate your options – not just check off items on a list of “to-dos”
  • A plan to interact with your audience on a continuous basis
  • Interconnect online and offline marketing strategies

The author(s) argue that this is the age of consumer empowerment. It needs the social marketer to learn the new rules of marketing. Good Read!

Read On>>

Download Document: Documents are in common file formats such as Microsoft Word (doc), Powerpoint (ppt), Excel (xls,csv,xlsx), and Adobe pdf.
Download


Related Categories




Related Topics



Related Articles


A Guide to Social Networking for Business

 This presentation provides insight into web 2.0, social networking and digital media for business value.

Best Practices in B2B Marketing

This excellent presentation discusses five best practices in business to business marketing including social media marketing.

Business Use of Social Networking

 Quick overview of key social networking web sites and tools and how to use them for business.

Digital Marketing Strategy Guide

This excellent presentation provides in depth guidance on the critical importance of digital and social marketing, and how to create an effective digital and social marketing strategy. An excellent resource for an C-Suite executive to understand the ...

Flickr Social Network Case Study

 Case study of Flickr to understand the growth of dynamic social networks

Social Business Plan Template

This social business plan templates can be used as a framework to think about the issues in creating your social enterprise.

Social Media Benefits and Concerns

Results of a workshop to identify benefits and concerns related to social media

Social Media Trends and Best Practices

This research report discusses the adoption and future trends of social media.

Social Media Use in Government

The survey examined adoption trends, current applications and expectations of social media technologies, the extent to which implementation is governed by formal policies or individual agency initiative, and perceptions of risk associated with socia...

Social Networking Strategy

 A quick guide to social media strategy answers the simple question: is social media for my business?

Step by Step Guide to Create a Social Community

 This step by step guide to creating a social community teaches you how to successfully plan, build and launch an online community built for your constituents.


Posted on 10/13/2009 by


Social Marketing Playbook author sourabhhajela

sourabhhajela

Signup For ThoughtLeader









Subscribe


CIO Index

Our Focus is On Your Agenda

CIO Index is the world's largest professional network for CIOs - of the CIO, for the CIO, by the CIO. 

Over 70,000 CIOs and other IT Executives use CIO Index to Learn, Network and Share.

 

Cioindex, Inc.

  • (+1) 800-309-3550
  • Mon - Fri 9:00am - 5:00 pm
  • 115 Franklin Tpke, Mahwah, NJ 07430