Increasingly, advertising is moving online. Do e-marketers know what their return on investment is on online advertising?
Online advertising is in – more and more dollars are moving online. Google is making record profits in a recessionary economy. So, it is time you jumped on? Or if you have already taken the plunge, do you know what exactly is it that you have bought?
Often, the focus is on the ads themselves – the cooler they look the better an e-marketer feels. With flash powered glitz replacing in-print gloss has marketing effectiveness increased online?
Where you advertise has a relationship with what you get for your buck. Should you go for content sites versus portal? Should you check the demographics or psychographics of the audience?
Then the 64000 dollar question: how do you measure ad effectiveness? Is it the click through an ad produces? Is it brand awareness?
This presentation provides valuable insights into improving online advertising effectiveness. It discusses the different types of online properties and their relative effectiveness in advertising. It offers a measure of online advertising effectiveness. It makes recommendations on which online venues work better. Good discussion
Note: this is a vendor produced presentation so you will have to wade through gratuitous self promotion. But the journey is worth it!
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