In the Age of Mobile Networks, E-Commerce Gets Personal
On: 06/17/2010 Views: 15
Imagine an online store that replicates the experience of stepping into a boutique. As online and in-store retailing converges with the growth of mobile networks, the daydream could become a reality. New mobile capability, social networks and better analytics will play an important role in the future of the retail industry, according to speakers on a panel at a recent Wharton Retail Conference.