BP's Slippery Slope: The Dangerous Disconnect Between Rhetoric and Reality at a Time of Crisis
On: 06/17/2010 Views: 16
BP's flawed handling of the environmental crisis in the Gulf of Mexico is creating an identity crisis for the company, according to management professors Hamid Bouchikhi of the ESSEC Business School in France and John R. Kimberly of the Wharton School. The two wrote about BP's equally faulty treatment of the 2005 explosion at the Texas City refinery in their book, The Soul of the Corporation: How to Manage the Identity of Your Company. Now they offer six steps that BP should have taken to mitigate the damage -- and that other companies should consider when it's their turn to cope with crisis.