Tarnished Brands at Bargain Prices: Will the Tech Sector's Latest Growth Strategy Pay Off?

Tarnished Brands at Bargain Prices: Will the Tech Sector's Latest Growth Strategy Pay Off? author Webmaster1 On: 06/17/2010 Views: 11

 

 

Growth spurts in the technology industry used to come in the form of ground-breaking startups. But the industry is maturing, and many companies are now large established firms. When these businesses want to increase their industry share, step into new markets or jumpstart their innovation engines, they often turn to mergers and acquisitions -- particularly when they can score a bargain by scooping up a former highflier that is down on its luck. But as companies in other established industries have learned, the hard work often begins after the deal closes -- and the buyer tries to get the erstwhile highflier back up in the air.

 

 



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