Going Mobile: How iAd and AdMob Move Apple vs. Google to a New Playing Field

Going Mobile: How iAd and AdMob Move Apple vs. Google to a New Playing Field author Webmaster1 On: 06/17/2010 Views: 7

What spending in the mobile advertising industry lacks in heft, it more than makes up for in buzz. Witness Google's recent purchase of AdMob, which brings together the two largest mobile ad networks, and Apple's recent efforts to gain a stronger foothold in the market. The battle between the two major players could represent a tipping point for mobile advertising, Wharton experts and others say, and suggests that the sector could become a significant money-maker in the future.




Signup For ThoughtLeader









Subscribe


CIO Index

Our Focus is On Your Agenda

CIO Index is the world's largest professional network for CIOs - of the CIO, for the CIO, by the CIO. 

Over 70,000 CIOs and other IT Executives use CIO Index to Learn, Network and Share.

 

Cioindex, Inc.

  • (+1) 800-309-3550
  • Mon - Fri 9:00am - 5:00 pm
  • 115 Franklin Tpke, Mahwah, NJ 07430